I often get complimented on my website, my ability to stick to a deadline, seemingly-ever-present-blogs and social media, and of course, THAT photo.

This is not something I have achieved on my own. 

I hire professionals who are good at the bits they do – which leaves me to do the bits I’m good at. Without them I wouldn’t have a TEDx talk coming up, a book deal with Sage Publishers, any of the interviews, articles or podcasts, or ongoing research I do – or have the time, space and energy to be constantly putting our vulnerable young people first and advocating on their behalf.

Covid and lockdown has made it a challenging time for many small businesses, I want to do my bit to support fellow freelancers. This list is not exhaustive of all the people who support me, but the core team at the moment – I would THOROUGLY RECOMMEND any of these wonderful people, who are not only professionals in their work, but also rather lovely to work with:

Sophie Jane Mortimer – Communications Consultant

Sophie is a communications consultant who helps changemakers and creatives to grow their audience, income and impact with soulful marketing and business strategy.

She has helped me strategise and market my message to the world – with integrity.

Sophie is that divine mixture between heart and practicality (often involving spreadsheets), with her guidance my online presence is strong – and yet I only spend 3-4days a week actually with the internet on…she’s magic!


Facebook: sophiejanemortimer 

Insta: @sophie.jane.mortimer


Priscilla – Pee @Studiopeee – Photographer

Priscilla Osei, fondly known as Pee, is a Ghanaian Helsinki based commercial photographer, who has fallen in love with capturing real emotions and exceptional moments. She’s dedicated to documenting organic and authentic images. 

The photoshoot that created my iconic image (Oh, Adele Bates? You’re the one with books on your head?) was fortuitous meeting in Helsinki during my Education Research trip in 2019 in Finland. 

Pee spent time getting to know me, my work and understanding my mission when it comes to supporting and advocating for pupils with behavioural needs. All of the main images on my website are credit to her work.


Facebook: STUDIOpeee

Insta: @STUDIOpeee


Zac Toff – Web Developer

Zac has been working in digital media since 1995 and has worked his way through many different roles until falling into building websites in 2010.

After a local call out in Brighton, Zac responded to my “Ah – help – web stuff” request by calling me and letting me know he’d already been getting on with the work!

I have met him in real life(!) and we could have talked for hours. Working with Zac is easy, he translates all the techy bits, slays techy gremlins and saves me hours.

(I have no idea if he does the work from a jacuzzi.)*


*(I try my best!)


Michelle Gillson – Systems Architect

Michelle helps people to design the business you want around the systems you need.

“The back end of your business is a mess and you’re constantly worried you’re going to drop the ball on something… but picture this….your systems run like a dream; simple, clean, and flexible enough to scale with your business – and you aren’t tied to your desk trying to manage them…”

Michelle is the latest, very welcome, member of my team. 

She is an absolute dream come true: when I was a teenager I once accidentally booked 3 rehearsals – for the same night. I dreamed then of one day having ‘a person who would do all the organisingy bits.” – this is Michelle. She creates systems that work FOR ME (and my tendency to be over-creative in all aspects of my life). 

She’s also an expert in guiding businesses with Trello and Dubsado, she offers high value packages to help you and your team set up.


An un-paid, un-interviewed one who is on 24hour call – my fiancée, Elitsa Zaykova – An Architectural Technologist focusing on creativity and sustainability, who picks up the tears and frustrations along the way. 

My rock.

Take a look at her National CIOB Award Winning Design Project and beautiful portfolio here

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